Part of


2010

CURRY CAPITAL OF
BRITAIN

(Click on logo to link to city microsite)

 

Organised by :

The Federation of Specialist Restaurants

In association with :

P.O.Box 416,
Surbiton, Surrey
KT1 9BJ

Tel :
020 8399 4831

Proceeds to :

The Curry Tree Charitable Fund
(www.thecurrytree.com)

 

 

The Curry Capital of Britain was first created late in 1999 by Peter & Colleen Grove who chaired The National Dome Grading Scheme (now The Federation of Specialist Restaurants) and are co-editors of The Real Curry Restaurant Guide as well as Oriental, Italian and Mood Food Restaurant Guides. In addition they advise many official bodies on the ethnic food and drinks sector, and edit Mood Food Magazine (www..moodfoodmag.com) .

The idea arose from the bad publicity following racial unrest in parts of London, unrest that has been repeated in other cities since. The intention was to provide a showcase for selected cities in United Kingdom with large ethnic communities through the medium of food and drink, focusing on what the cities do for their ethnic communities and, in return, what the multiracial community brings to that city.

The last Curry Capital of Britain was held in 2007 when it was won by Leicester. The competition is being re-introduced for 2010 but as part of the 13th National Curry Week sponsored by Cobra Beer in November 2010.

Council comments from previous years :

Marketing Birmingham is proud to give its support to the restaurants selected to participate in this competition and is pleased that the diverse ethnic communities of the city are being nationally acknowledged and applauded in this competition. - Deborah Fitz-Gibbon Policy & Marketing Executive Marketing Birmingham.

Manchester City Council strongly supports Manchester's bid for the Curry Capital Award 2007. We believe that such an award would bring more prosperity to the area, provide local employment and facilitate community cohesion and therefore contribute to delivering our strategic priorities. - Wayne Shand, Head of Economic & Urban Policy Manchester City Council

The Curry Capital title has raised national and international awareness of the extremely high quality of cuisine we have in Glasgow. Throughout the last seven years we have shown our dedication to the Curry Capital title and both our bid team and our restaurants hold this title in high esteem. - The Right Honourable Liz Cameron The Lord Provost of Glasgow

It was a real honour for Edinburgh to win the first EthniCity title in 2003 and be runner up in the Curry Capital competition. We now proudly line up against the contenders from the rest of the UK. - Alisa Falconer Edinburgh Inspiring Capital Brand Manager.

Bradford Council recognises the central role the food industry plays in the prosperity of the region. Bradford has everything, the cultural heritage, the diversity, the innovation and creativity, the entrepreneurial flare and the culinary talent to be crowned Curry Capital of Britain 2007. - City of Bradford MDC

"I am so proud that our restaurants are in the competition for Curry Capital of the UK - I wish them the best of luck in this competition". Councillor Paul Wesley Lord Mayor of Leicester.

Previous holders are :

London West(2001) : Glasgow(2002) : Glasgow (2003) : Bradford (2004) : Birmingham (2005) : Glasgow (2006) Leicester(2007)

Competing Cities & Dates for 2010:

In past years the teams have been chosen by the organisers as follows :

London : North/East/South/West (postal districts) ; Birmingham ; Leicester ; Cardiff ; Bradford ; Manchester ; Sheffield ; Newcastle ; Edinburgh ; Glasgow ; Liverpool ; Nottingham ; Leeds

For 2010 the same councils will be invited with the exception of London which is now deemed to be such a large, complex area that it is more appropriate to invite individual councils (e.g. Ealing, Southall) in those areas with a high concentration of curry restaurants.

Dates :

National Curry Week runs from 21 -27 November 2010. The winner of Curry Capital of the Year 2010 will be announced on 8th December.

Final voting for teams 4th October;
Teams announced 11th October
Final voting for city 1st November
Final date for receipt of Council submissions 8th November.

THE JUDGING PROCESS

Step 1 : is to choose four curry restaurants in each competing city to represent the city and on which the judges can focus their attention. This is achieved by votes on the dedicated website and through Mood Food Magazine as well as in cooperation with regional newspapers, and radio.

Step 2 : is for the organizers to build up dossiers on each of the four team restaurants in each city for eventual presentation to the judges who will have carried out their own, independent appraisals.

Step 3 : is to build up a dossier on each competing city based on what the ethnic community does for the city and what the city does for them and the importance of their curry community-once again for presentation to the judges.

Step 4 : Invite all team restaurants to hold a special dinner during the month of the event with proceeds going to The Curry Tree Charitable Fund to help the poor and undernourished the world over.

Step 5 : is to encourage the public to vote for their city via the website.

Step 6 : is to receive the submission (written or electronic) from the Councils or marketing entities as to why their city should win the title. (very important)

Step 7 : is to present the final dossiers to the 13 judges for voting and verification by the organiser.

SCORING

Scoring for the title by the judges is based in three areas :

(a) The standard of food and service of the four team restaurants chosen and their role in serving their community and city . (50% marks)

(b) The input from each Council or representative in their submission advising why their city should win the title given the criteria to add to the organiser's confidential dossier. (30% marks)

(c) Standard of Health & Cleanliness of curry restairant within each participant based on 'Scores on the Doors'.(20% marks)

"This sounds very interesting --- I wish the project well and look forward to hearing about its progress"
Tony Blair, Ex British Prime Minister